OTT services in Mexico have increased dramatically in recent years. According to PwC (an American consulting firm) revenues from OTT platforms in Mexico will grow 11.2% per year.
Mexico is a big market for content consumption. Spotify is the platform with the largest number of users in the country with 89.1% of the market share. Apple Music, Google Play and YouTube Music, despite offering larger music libraries, have not made significant gains.
Netflix arrived in Mexico in 2011 and at that time the company only had 25 million users in the U.S. and Canada. By 2017, it also became the preferred platform for Mexicans to stream content gaining 8.3 million subscriptions throughout the country – an 80.8% share of the market.
The CIU, a strategic consultancy firm, reports that the closest competitor to Netflix in Mexico is Claro Video – which arrived in Mexico in 2012 and currently has a 14.6% market share. Blim falls in third place – the company launched in 2016 without much fanfare. Almost four years later, the Televisa company continues with only a 2.7% market share.
Then there is HBO Go, which arrived in Mexico in 2010, but became necessary to have as a service by television companies operating in Mexico like Dish or Sky. In June of 2017, it became possible to access the platform, but despite the content offered (the star being Game of Thrones), HBO Go has only 1.5% of the market share.
It is important to point out that these companies are not the only ones that have wanted to enter the country. There are more competitors, but only the companies listed provide the necessary data.
Streaming giant, Amazon Prime Video, opted to provide original content in Mexico. It’s original series Diablo Guardián, based on the novel by Mexican writer Xavier Velasco, launched in 2018 and won the Alfaguara Prize the same year.
The CIU predicts that the competition between these and others will increase steadily.